Ahhh..Foundations!! If you are a makeup lover like myself, you definitely know how fantastic and important this beauty product is to your makeup routine. As its name suggests, it is the foundation aka the clean slate, the canvas, where every flawless makeup masterpiece begins.
However, many are clueless when it comes to buying the right foundation. A lot of we ladies buy our foundations mostly via referrals or the common “Oh wow! What foundation are you wearing?”. There is a 90% chance (too much? Okay! 89.999% chance) that the foundation would not be a good match for you.
Here are Six (6) questions should always ask yourself (or a friend) before buying a foundation:
1. WHAT IS MY BUDGET?
It is very important to ask your self how much you are willing to pay for a foundation. This will help you to narrow down your search, as well as help you find the perfect foundation within your budget. A higher budget obviously allows for the purchase of a higher priced foundation, and vice versa. Remember you do not need to break the bank. There loads of affordable (drugstore) foundations out there.
2. WHAT IS MY SKIN TYPE?
Now this is a very important question you need to ask yourself. Remember the skin we interested in right now is the skin on your face. Do you have DRY,NORMAL,OILY OR COMBINATION SKIN? There different brands of foundations that cater to different these different skin types.
Matte foundations are designed to help control and reduce excessive oil production for oily skin ladies like myself. They are OIL FREE.
Dewy foundations on the other hand, cater to dry skin ladies and contain some form of oil as one of its ingredients.
It makes no sense to buy a dewy foundation if you know that in 5 seconds after washing your face, you will turn into a grease monster or a shiny globe that reflects light #NaturalHighlight.
3. WHAT IS MY SKIN’S CONDITION/HEALTH?
Do you have hyper-pigmentation, active acne , enlarged pores ,dry-scaly skin or is your face smooth, pimple free and just plain flawless? You need to be truthful with your answer as it will lead to the next question.
4. WHAT FOUNDATION FORMULA WILL SUIT ME BEST?
Now,if you know the answer to three (3) above, you will be able to figure out what formula would be best for you.
Below are the most commom forms foundations come in:
A. Liquid Foundations – Of a runny consistency. Usually lightweight. Gives medium coverage that is buildable. Perfect for clear skin and can work for problem skin (hyper.pigmentation). Comes in dewy and Matte finishess.
B. Stick Foundations – Solid like a stick deodorant (best way I can describe it,lol). Can feel heavy or greasy but nothing you won’t get use to. Full coverage mostly but can be sheered down. Perfect for hyper-pigmentation coverage. Now comes in both dewy and matte finishes.
C. Cream to powder Foundations – Lightweight but heavier than normal face powders. Applies like a powder but gives a coverage and finish like a matte foundation. Perfect for oily skin. Might be drying for dry skin. Excellent way to add extra coverage to the two aforementioned foundations.
D. Mousse & Cushion Foundations – They are not exactly alike. The mousse foundation applies like a mousse (very frothy/foamy/bubble-like) while the cushion foundation is basically liquid foundation in a foam compact. Best way to describe it, imagine you spilled all your liquid foundation on a table and you decide to soak it all up with a small piece of foam? Yea! Something like that. They both come in dewy and matte finishes. However, they work best on clear normal skin types. They are buildable, but you run the risk of CAKE FACE!
5. WHAT’S THE SEASON?
This question is for my gorgeous ladies that live in countries that have these four seasonS- Summer, Spring , Autumn and Winter (or a climate that is just always cold even in summer) I know you know where I am going with this. Yes, its simple logic. You get darker in the hotter months and lighter in the colder months. Also, your skin gets drier in the colder months, but you sweat more (and perhaps produce more oil,depending on your skin type)in the hotter months. These obviously would affect your decision making when it comes to buying foundations.
6. WHAT IS MY SHADE AND UNDERTONE?
This is definitely one part of finding the right foundation that a lot of us (including myself) have failed miserably in. You see a shade. You think its the right shade. You take it home. And then you realize….you messed up! Its important you know your shade and undertone. I will treat this in a different post so stay tuned.
Well, my lovelies, I hope you found this post helpful. Do you think I missed any critical information out?
Leave a comment below. I would love to hear from you.
Till next time Loves,